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Those are the basics, but there are also several other requirements. In addition, and you must have at least five GIFs on your channel. The application process can take up to two weeks. To make GIFs for Instagram (and other socials), you need to go through a GIPHY Channel application process. You can’t just sign up to GIPHY and post GIFS and expect them to be available on Instagram stories. As well, new customers or fans can find your brand through your custom Instagram GIF stickers. As well, since GIPHY is such a huge platform (700 million users daily), simply having a channel and content on the platform allows your brand to leverage their high search engine optimization (SEO) rankings. These fun animations not only add personality to your story posts, but can also have a significant impact on organic search. With GIPHY’s recent acquisition by Facebook, these statistics are likely to improve. Within GIPHY, there a several insights available to better understand how your assets are performing. As you can see, well-designed and tagged Instagram GIF stickers can easily reach over a million views. Click on specific GIFs to discover its individual view statistics. Within a channel, you can find information on total GIF sticker uploads for the channel, as well as total views that those GIFs have accumulated. GIPHY ChannelsĪ GIPHY channel is where you can see all GIFs uploaded by one creator or brand. With this acquisition, it is expected that reporting and data insights for GIF stickers will increase for the better as Facebook adds its own touches to the platform. This makes sense, as Facebook-owned sources like Instagram, Messenger, and Whatsapp generates the majority of GIPHY’s traffic. In May 2020, GIPHY was acquired by Facebook for a reported $400 million dollars, formally adding the media platform to their portfolio. GIPHY is an unpaid platform, meaning that if you are a brand wanting GIFs, all you need to invest in is getting the artwork made. This platform syncs with the backend of many apps, allowing for in-app animated GIF shares.Ĭreators from all around the world can design unique content, and upload it to GIPHY for all to use. Have you ever wondered where all these different Instagram GIF stickers come from? Well, you can find then on a platform called GIPHY, which is a giant database filled with fun GIFs. ‍ GIPHY as a Platform for accessing Instagram GIFs It’s a simple process to add Instagram GIF stickers to a story post, but you need to know where to look.